Main study correlation results using dataset segmented by cluster size
| Run 1 (N = 183) | Run 2 (N = 182) | Run 3 (N = 30) | |
|---|---|---|---|
| Influencer Tier & Engagements | 0.1952** | 0.1763* | −0.3025 |
| Influencer Tier & Disclosures | 0.1425 | 0.1223 | −0.0837 |
| Influence Power & Engagements | 0.5728*** | 0.5658*** | 0.4972** |
| Influence Power & Disclosures | 0.4646*** | 0.4559*** | 0.0527 |
| Time Elapsed & Engagements | 0.1608* | 0.1677* | −0.1880 |
| Time Elapsed & Disclosures | 0.1645* | 0.1711* | −0.1782 |
| Run 1 ( | Run 2 ( | Run 3 ( | |
|---|---|---|---|
| Influencer Tier & Engagements | 0.1952** | 0.1763* | −0.3025 |
| Influencer Tier & Disclosures | 0.1425 | 0.1223 | −0.0837 |
| Influence Power & Engagements | 0.5728*** | 0.5658*** | 0.4972** |
| Influence Power & Disclosures | 0.4646*** | 0.4559*** | 0.0527 |
| Time Elapsed & Engagements | 0.1608* | 0.1677* | −0.1880 |
| Time Elapsed & Disclosures | 0.1645* | 0.1711* | −0.1782 |
Note(s): Asterisks denote p-value. *p < 0.05, **p < 0.01 and ***p < 0.001
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