Table 4

Description of each alternative ah identified by the DMs

ahDescriptionahDescription
a1Historic churches itinerarya35Participation in trade fairs and workshops in the sector
a2Castles and fortifications itinerarya36Collaborations with specialized tour operators
a3Noble palaces itinerarya37Agreements for shared promotion programs
a4Ancient villages and historica38Educational tours for tour
 Squares itinerary operators and travel agencies
a5Fountains and civic architecture itinerarya39Development of quality promotional material
a6Wine and vineyards itinerarya40Creation of partnerships with
   agencies for digital tourism
a7Oil and olive groves itinerarya41Training for tourist reception
a8Cheese and farms itinerarya42Training in sustainable agriculture
a9Herbs and medicinal plants itinerarya43Training for tourist and cultural guides
a10Traditional cuisine and local knowledge itinerarya44Cross-skills workshops
a11Panoramic and food and wine itinerariesa45Financial and tax incentives
a12Bee and honey itinerariesa46Municipal spaces for new businesses
a13Traditional cooking workshopsa47Support and mentorship programmes
a14Local craft workshopsa48Promotion of local products
   and food and wine tourism
a15Experiences related to popular festivalsa49Training for new entrepreneurs
a16Workshop on the use of medicinala50Promotion and marketing
 and aromatic herbs for new businesses
a17Wine production workshopsa51Creation of a dedicated website
a18Extra virgin olive oil production workshopsa52Engaging multimedia content
a19Financial and fiscal supporta53Blogs and in-depth articles
a20Information and training campaignsa54Social media strategy
a21Bureaucratic simplificationa55SEO and digital marketing
a22Renewal and modernization programmesa56Newsletters and email marketing
a23Staff training on tourist receptiona57Collaborations with travel bloggers
a24Encouraging eco-sustainabilitya58Local culture festivals
a25Joint promotion platforma59Local knowledge theatres
a26Conventions and integrated tourist packagesa60Craft and manual know-how festivals
a27Promotional events and relational tourisma61Nature events and hiking trails
a28Rural B&Bs and agritourisma62Seasonal festivals
a29Creation of a “widespread”a63Collaborations with cultural
 hospitality network associations and partners
a30Wellness and well-being servicesa64Partnerships with local media
a31Welcome kits and tourist guidesa65Collaborations with national media
a32Training in the narration of the territorya66Collaborations with television and radio stations
a33Involvement of inhabitantsa67Publications and editorial collaborations
a34Development of integrated tourist packagesa68Media relations strategies and press events

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