Table 4. Reliability and convergent... | Emerald Publishing

Table 4.

Reliability and convergent validity parameters

Construct	Cronbach’s alpha	Composite reliability	Average variance extracted (AVE)
Strategy deliberation	0.889	0.947	0.899
Market orientation	0.660	0.855	0.746
Nonfinancial priorities	0.833	0.878	0.546
Accountants’ involvement in strategy	0.900	0.926	0.715
Managerial reliance on SMA	0.929	0.940	0.609
Performance	0.751	0.847	0.651

Construct	Cronbach’s alpha	Composite reliability	Average variance extracted (AVE)
Strategy deliberation	0.889	0.947	0.899
Market orientation	0.660	0.855	0.746
Nonfinancial priorities	0.833	0.878	0.546
Accountants’ involvement in strategy	0.900	0.926	0.715
Managerial reliance on SMA	0.929	0.940	0.609
Performance	0.751	0.847	0.651