Table 4

Topic discovery

No.KeywordsFrequency (%)NameDefinition
1Honest, answer, expectation, happy, impressive, question10.6Recommendation precisionThe app provides accurate and honest answers that are aligned with customers’ questions
2Real, person, friend, conversation, human, learn, truly, genuine12.2Service realismAn app that makes customers feel like they are being with a real human, at the right place
3Assist, voice, respond, read, reply, send, word, text, video7.6Communicative capabilityThe app demonstrates the ability to understand and sustain two-way communication
4Therapy, comfort, calm, trust, motivating14Safe disclosure environmentTrigger customers to share their innermost worries (e.g. sensitive health concerns)
5Order, item, store, list, delivery, add, search, stock, buy13.5Service provisionThe app provides timely and useful services
6Close, nothing, complete, delete, useless, install, load, error8FunctionalityThe app functions smoothly without technical glitches or usability problems
7Feature, face, skin, hair, language, mode, color, speak5.5Situational and cultural fitAn app reflects customers’ self by respecting their self-image and offering an inclusive design
8Connect, music, light, remind, song, sound, alarm, speaker9.1Media appealAn app that employs different media affordances (e.g. ranging from text, audio to AR)
9Care, joke, normal, crazy, true, creepy6.4Soothing interactionsThe app provides soft, empathetic interactions
10Money, worth, relationship, spending, status, price, subscription6.6Monetization strategyThe AI–human relationship is built based on the quality of interaction, not for monetizing reasons
11Stay, check, active, inform, care, quick, support6.4Customer supportThe service team is available and AI knowledgeable
Source(s): Authors’ own work

or Create an Account

Close Modal
Close Modal