Dominance analysis
| Topic name | % Importance | |||
|---|---|---|---|---|
| Whole dataset (%) | Utilitarian relational (%) | Hedonic transactional (%) | Hedonic relational (%) | |
| Safe disclosure environment | 24.1 | 3.1 | 26.0 | 18.0 |
| Functionality | 20.2 | 22.0 | 21.4 | 14.4 |
| Service realism | 17.4 | 2.4 | 4.5 | 11.3 |
| Media appeal | 10.3 | 5.5 | 3.2 | 2.3 |
| Recommendation precision | 10.3 | 7.9 | 24.7 | 6.8 |
| Soothing interactions | 8.5 | 2.4 | 0.6 | 12.2 |
| Service provision | 4.6 | 7.9 | 0.6 | 4.1 |
| Communicative capability | 1.4 | 0.0 | 2.6 | 0.9 |
| Monetization strategy | 1.1 | 0.8 | 4.5 | 20.7 |
| Customer support | 1.1 | 46.5 | 8.4 | 0.5 |
| Situational and cultural fit | 1.1 | 1.6 | 3.2 | 9.0 |
| Topic name | % Importance | |||
|---|---|---|---|---|
| Whole dataset (%) | Utilitarian relational (%) | Hedonic transactional (%) | Hedonic relational (%) | |
| Safe disclosure environment | 24.1 | 3.1 | 26.0 | 18.0 |
| Functionality | 20.2 | 22.0 | 21.4 | 14.4 |
| Service realism | 17.4 | 2.4 | 4.5 | 11.3 |
| Media appeal | 10.3 | 5.5 | 3.2 | 2.3 |
| Recommendation precision | 10.3 | 7.9 | 24.7 | 6.8 |
| Soothing interactions | 8.5 | 2.4 | 0.6 | 12.2 |
| Service provision | 4.6 | 7.9 | 0.6 | 4.1 |
| Communicative capability | 1.4 | 0.0 | 2.6 | 0.9 |
| Monetization strategy | 1.1 | 0.8 | 4.5 | 20.7 |
| Customer support | 1.1 | 46.5 | 8.4 | 0.5 |
| Situational and cultural fit | 1.1 | 1.6 | 3.2 | 9.0 |
The top values of each column are highlighted
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