Table A2

Interview excerpt

Main stimuliPrimary aspectsInterview excerpt
Symbolic stimuli
Monetization strategyForced advertising“Forcing me to watch an ad for 3 min is absolutely a cue of an inauthentic app.” (I10)
Value of subscription plan"An authentic app will not ask me to spend money on subscriptions.” (I20)
Placement of subscription prompt“[…] should not say I must top up to buy this package to get the advice.” (I21)
Situational and cultural fitContext aware“Although the symptoms are the same, each country has different prevalent diseases. The consideration of the country’s context makes the app more authentic.” (I7)
Demographic representation“So, if an AI can […] like a Northern person, that shows it genuinely cares.” (I11)
Aspirational lifestyle integration“A health app should integrate with users’ lifestyle devices, like smartwatches.” (I7)
Moral commitmentPrivacy disclosure“If the app promises not to sell my data or leak it, then I’ll think it cares about me.” (I13)
Role boundary clarification“It should authentically declare its role and responsibility (I28).”
Inclusive utility“That app helped blind people see what’s around them. That’s real authenticity – caring about the smallest human needs.” (I11)
Recommendation precisionSymptom pattern recognition“You can see that the sincere AI asks you a lot of questions about your health […] which are combined when it gives you recommendations.” (I17)
Response uniformity“Authenticity could be assessed by the consistency of recommendations.” (I6)
Explanatory depthIt should explain why it makes the recommendation in a transparent and authentic way. (I20)
Natural stimuli
Service realismPleasing atmosphere“To genuinely feel like a real health service, I think it needs certain color tones… and the sounds that help build a sense of familiarity” (I7)
Logical sequence“The salesperson considers factors like skin tone, fashion style, even lipstick preferences. The same sequence will make the app authentic” (I7)
Soothing interactionsGuided conversation flow“The way it asks questions and guides me through an issue genuinely makes me feel cared for.” (I5)
Gentle communication tones“The app’s approach is gentle and empathetic, making me feel comfortable, supported, and real.” (I5)
Safe disclosure environmentEmotionally triggering prompts“An authentic app is an app […] from someone close and familiar to me, allowing me to openly discuss my concerns.” (I21)
Cartooned virtual doctor“When you talk to a real doctor, sometimes you hesitate to answer. But here […] I will not meet them. So, I feel more comfortable sharing.” (I21)
Calm encouragement“This app is authentic as it encourages me like you’re not alone.” (I22)
Source(s): Authors’ own work

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