Table A3 Keywords implying authenticity... | Emerald Publishing

Table A3

Keywords implying authenticity are used in the filter process

Authenticity keywords (random order)
different	classic	real	sincere	style	deceit	accurate	passionate
unique	original	true	honest	fresh	con	identification	dedicated
first	rare	trust	integrity	pride	lie	believable	responsibility
maintain	typical	relationship	compromise	sell	fraud	convincing	independent
change	tradition	delivered	respect	money	cheat	credible	consistency
align	usual	faithful	caring	fact	deception	counterfeit	transparent
authentic	reflect	motivate	genuine		exploit	commercial	questionable

Authenticity keywords (random order)
different	classic	real	sincere	style	deceit	accurate	passionate
unique	original	true	honest	fresh	con	identification	dedicated
first	rare	trust	integrity	pride	lie	believable	responsibility
maintain	typical	relationship	compromise	sell	fraud	convincing	independent
change	tradition	delivered	respect	money	cheat	credible	consistency
align	usual	faithful	caring	fact	deception	counterfeit	transparent
authentic	reflect	motivate	genuine		exploit	commercial	questionable

Source(s): Authors’ own work