Table A4 Regression analysis result... | Emerald Publishing

Table A4

Regression analysis result

Independent variable	B	Std. error	t	Sig.	95.0% Confidence interval		VIF
(Constant)	2.908	0.049	59.905	0.000	2.813	3.003
Recommendation precision	1.559	0.063	24.798	0.000	1.435	1.682	2.216
Service realism	1.764	0.061	28.815	0.000	1.644	1.884	2.367
Communicative capability	−0.776	0.197	−3.944	0.000	−1.162	−0.390	1.060
Safe disclosure environment	1.887	0.060	31.617	0.000	1.770	2.004	2.542
Service provision	0.299	0.060	4.983	0.000	0.182	0.417	2.494
Functionality	−0.678	0.067	−10.134	0.000	−0.809	−0.547	1.945
Situational and cultural fit	0.561	0.074	7.614	0.000	0.416	0.705	1.671
Media appeal	−0.193	0.065	−2.980	0.003	−0.321	−0.066	2.062
Soothing interactions	1.674	0.071	23.693	0.000	1.536	1.813	1.772
Monetization strategy	0.546	0.070	7.783	0.000	0.409	0.684	1.791
Customer support	0.827	0.071	11.702	0.000	0.689	0.966	1.771

Independent variable	B	Std. error	t	Sig.	95.0% Confidence interval		VIF
(Constant)	2.908	0.049	59.905	0.000	2.813	3.003
Recommendation precision	1.559	0.063	24.798	0.000	1.435	1.682	2.216
Service realism	1.764	0.061	28.815	0.000	1.644	1.884	2.367
Communicative capability	−0.776	0.197	−3.944	0.000	−1.162	−0.390	1.060
Safe disclosure environment	1.887	0.060	31.617	0.000	1.770	2.004	2.542
Service provision	0.299	0.060	4.983	0.000	0.182	0.417	2.494
Functionality	−0.678	0.067	−10.134	0.000	−0.809	−0.547	1.945
Situational and cultural fit	0.561	0.074	7.614	0.000	0.416	0.705	1.671
Media appeal	−0.193	0.065	−2.980	0.003	−0.321	−0.066	2.062
Soothing interactions	1.674	0.071	23.693	0.000	1.536	1.813	1.772
Monetization strategy	0.546	0.070	7.783	0.000	0.409	0.684	1.791
Customer support	0.827	0.071	11.702	0.000	0.689	0.966	1.771

Source(s): Authors’ own work