Table 6

Application of theories to services

Theory groupReference to the theory in the international business literatureFirst article identified in this literature review/citationsaSectorArticle type
Life-Cycle TheoryVernon (1966)Boddewyn, Halbrich and Perry (1986), 693 citationsServices in GeneralTheoretical-Conceptual
Agency Theoryb-Fladmoelindquist and Jacque (1995), 525 citationsServices in GeneralEmpirical
Process Model TheoriesJohanson and Wiedershein-Paul (1975); Johanson and Vahlne (1977)Erramilli (1991) 1.479 citationsServices in GeneralEmpirical
Internalization TheoryBuckley and Casson (1976); Teece (1976); Rugman (1981); Hennart (1982)Terpsta and Yu (1988), 272 citationsAdvertisingEmpirical
Eclectic ParadigmDunning (1979)Dunning and McQueen (1981), 337 citationsHotelsTheoretical-Conceptual
Strategic Management TheoriesPorter (1986)Edvardsson, Edvinsson and Nystrom (1993), 160 citationsKnowledge Intensive ServicesEmpirical
Resource-Based ViewKogut and Zander (1993); Teece, Pisano and Shuen (1997); Madhok (1998)Glaister and Thwaites (1994), 10 citationsFinancial ServicesEmpirical
Network TheoryJohanson and Mattsson (1988); Bartlett and Ghoshal (1989); Ghoshal and Bartlett (1990); Forsgren and Johanson (1992); Gupta and Govindarajan (2000); Forsgren, Holm and Johanson (2005)Hellman (1994), 155 citationsFinancial ServicesEmpirical
International Entrepreneurship TheoriesMcDougall, Shane and Oviatt (1994); Knight and Cavusgil (1996); Oviatt and McDougall (1997); Rialp, Rialp and Knight (2005)Westhead, Wright, Ucbasaran and Martin (2001), 179 citationsManufacturing vs. ServicesEmpirical
Institutional TheoryKostova and Zaheer (1999)Stromquist (2007), 611 citationsHigher Education (Education)Empirical
Regional TheoryGhemawat (2003); Rugman and Verbeke (2005)Rugman and Verbeke (2008), 288 citationsManufacturing vs. ServicesTheoretical-Conceptual
Emerging Market Multinational Enterprise TheoriesMathews (2006); Luo and Tung (2007)Ström and Ernkvist (2012), 20 citationsOnline Game IndustryEmpirical

Note(s):

a

As of October 2024

Due to space constraints, the articles included in this table are not referenced in the references section. All references can be found in the supplementary material.

b

Seminal papers in the area of international business have not been included for Agency Theory. Although it has been widely used in this area, to our knowledge, no conceptualization of the theory for international business has yet been developed, so this section has been left blank

Source(s): Authors’ own creation

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