Research participants and their roles
| Pseudonym | Role |
|---|---|
| A1 | Data and Customer Analyst |
| A2 | Data Protection Officer |
| B1 | Head of Personalisation |
| B2 | Head of Online Experiences |
| C1 | Chief Marketing Officer |
| D1 | Head of E-commerce |
| D2 | Head of Human Relations (HR) |
| E1 | Head of PR and Sustainability |
| F1 | Chief Marketing Officer |
| F2 | Chief Financial Officer |
| F3 | Chief Operations Officer |
| G1 | Head of Product: Loyalty |
| H1 | Communications Officer and Data Protections Officer |
| H2 | Head of Brand and Media |
| H3 | Product Owner Information Technology (IT) |
| I1 | Chief Technology Officer |
| J1 | Head of Digital Marketing |
| J2 | Legal Counsel |
| J3 | Marketing Technology Manager |
| K1 | Customer Experience Manager |
| L1 | Legal Counsel |
| Pseudonym | Role |
|---|---|
| A1 | Data and Customer Analyst |
| A2 | Data Protection Officer |
| B1 | Head of Personalisation |
| B2 | Head of Online Experiences |
| C1 | Chief Marketing Officer |
| D1 | Head of E-commerce |
| D2 | Head of Human Relations (HR) |
| E1 | Head of PR and Sustainability |
| F1 | Chief Marketing Officer |
| F2 | Chief Financial Officer |
| F3 | Chief Operations Officer |
| G1 | Head of Product: Loyalty |
| H1 | Communications Officer and Data Protections Officer |
| H2 | Head of Brand and Media |
| H3 | Product Owner Information Technology (IT) |
| I1 | Chief Technology Officer |
| J1 | Head of Digital Marketing |
| J2 | Legal Counsel |
| J3 | Marketing Technology Manager |
| K1 | Customer Experience Manager |
| L1 | Legal Counsel |
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