Table 1

Hierarchical exporter classifier: conceptual meaning, rule logic, and final assignment

StepSpeciesExporter logicExact threshold ruleWhy this step comes hereFinal assigned n; raw rule n
1ZebraMission-backed trust builderSustainability total ≥8; strategic sustainability ≥2
operational sustainability ≥2;
FIN_AVG_Present ≥4.0
Rare combined legitimacy-and-finance signature; highly diagnostic in this sample2; raw rule n = 2
2ElephantScale-dominant, systematized formEmployees_FTE ≥90Captures the scale-led exporter form once Zebra is excluded6; raw rule n = 6
3LeopardPrecision-oriented, highly capable SME formT_avg ≥ 4.56;
MKT_intl_avg ≥ 4.625;
Employees_FTE <90
Isolates unusually strong technology and international marketing below elephant scale2; raw rule n = 3
4BeeCollaboration-intensive formExternal collaboration total ≥35; external collaboration breadth ≥6
advanced collaboration breadth ≥2
Tests whether collaboration becomes the dominant organizing logic after higher-priority signatures are assigned0; raw rule n = 2
5CamelResilient selective adapterPresent_STM5 = 5;
FIN_AVG_Present ≥4.0;
MKT_intl_avg ≤ 4.25;
Employees_FTE <90
Captures resilience and prudence with more restrained outward exposure4; raw rule n = 4
6SquirrelAdaptive residual formDefault residual categoryAssigned when no more distinctive exporter signature dominates9; residual assignment

Note(s): Final assigned n records the number of firms allocated to each species after the full decision sequence has been applied. Raw rule n records the number of firms satisfying the relevant threshold before hierarchical assignment. This distinction matters because some firms satisfy more than one raw rule but are assigned to the first dominant signature in the hierarchy. The counts come from the FirmData and Species_Distribution sheets in the Supplementary Workbook. Acronyms are defined as follows: sustainability total is the overall sustainability score; strategic and operational sustainability capture sustainability intent and concrete action; FIN_AVG_Present is the current financial average; Employees_FTE denotes full-time equivalent employees; T_avg is the technology average; MKT_intl_avg is the international marketing average; external collaboration total and breadth capture the intensity and variety of external collaboration; and Present_STM5 is the current Stra.Tech.Man resilience score

or Create an Account

Close Modal
Close Modal