Table 7 Wilcoxon signed-rank results...

Table 7

Wilcoxon signed-rank results (past vs present)

Test	n pairs	Mean past	Mean present	Median diff	V	p	Holm p
TS	23	3.734	4.332	0.625	208.5	0.0012	0.0146
TT	23	3.842	4.163	0.250	145	0.0094	0.0471
TM	23	3.880	4.332	0.500	191	0.0013	0.0146
TSI	23	3.908	4.332	0.375	205.5	0.0017	0.0172
FIN	20	3.645	4.006	0.188	118.5	0.0466	0.0471
MKT	23	3.560	4.136	0.375	172	0.0019	0.0172
Domestic marketing	23	3.630	4.174	0.250	137.5	0.0037	0.0299
International marketing	23	3.489	4.098	0.250	97	0.0051	0.0359
MKT2 international sensing	23	3.696	4.304	0.000	61.5	0.0081	0.0471
MKT4 international segmentation	23	3.478	4.174	0.000	62	0.0079	0.0471
MKT6 international mix	23	3.348	3.957	0.000	51	0.0129	0.0471
MKT8 international control	23	3.435	3.957	0.000	51	0.0128	0.0471

Test	n pairs	Mean past	Mean present	Median diff	V	p	Holm p
TS	23	3.734	4.332	0.625	208.5	0.0012	0.0146
TT	23	3.842	4.163	0.250	145	0.0094	0.0471
TM	23	3.880	4.332	0.500	191	0.0013	0.0146
TSI	23	3.908	4.332	0.375	205.5	0.0017	0.0172
FIN	20	3.645	4.006	0.188	118.5	0.0466	0.0471
MKT	23	3.560	4.136	0.375	172	0.0019	0.0172
Domestic marketing	23	3.630	4.174	0.250	137.5	0.0037	0.0299
International marketing	23	3.489	4.098	0.250	97	0.0051	0.0359
MKT2 international sensing	23	3.696	4.304	0.000	61.5	0.0081	0.0471
MKT4 international segmentation	23	3.478	4.174	0.000	62	0.0079	0.0471
MKT6 international mix	23	3.348	3.957	0.000	51	0.0129	0.0471
MKT8 international control	23	3.435	3.957	0.000	51	0.0128	0.0471

Note(s): Table 6 reports present-scale reliability for the eight main composites. Table 7 reports the paired Wilcoxon tests for the main composites and the four international marketing items. Full statistics are reproduced in the Supplementary Workbook

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