Table 3. Discriminant validity:... | Emerald Publishing

Table 3.

Discriminant validity: Fornell–Larcker criterion

	Male					Female					Overall
	AT	BWE	PSI	VE	eWOM	AT	BWE	PSI	VE	eWOM	AT	BWE	PSI	VE	eWOM
AT	0.848					0.861					0.853
BWE	0.232	0.737				0.153	0.762				0.185	0.749
PSI	0.121	0.339	0.748			0.248	0.341	0.720			0.183	0.333	0.768
VE	0.188	0.382	0.641	0.818		0.191	0.482	0.613	0.792		0.196	0.41	0.638	0.805
eWOM	0.180	0.228	0.354	0.372	0.861	0.015	0.296	0.324	0.305	0.873	0.103	0.255	0.326	0.339	0.866

	Male					Female					Overall
	AT	BWE	PSI	VE	eWOM	AT	BWE	PSI	VE	eWOM	AT	BWE	PSI	VE	eWOM
AT	0.848					0.861					0.853
BWE	0.232	0.737				0.153	0.762				0.185	0.749
PSI	0.121	0.339	0.748			0.248	0.341	0.720			0.183	0.333	0.768
VE	0.188	0.382	0.641	0.818		0.191	0.482	0.613	0.792		0.196	0.41	0.638	0.805
eWOM	0.180	0.228	0.354	0.372	0.861	0.015	0.296	0.324	0.305	0.873	0.103	0.255	0.326	0.339	0.866