Table 5.

Hypothesis testing

MaleFemaleOverall
HypothesisRelationshipBetaT-statisticsp-valuesDecisionBetaT-statisticsp-valuesDecisionBetaT-statisticsp-valuesDecision
H1PSI → VE0.64114.8350.000Supported0.61313.5050.000Supported0.62519.2050.000Supported
H2PSI → eWOM0.3545.5020.000Supported0.3244.4820.000Supported0.3387.0080.000Supported
H3VE → AT0.1431.8680.031Supported0.2062.6230.004Supported0.1823.3680.000Supported
H4eWOM → AT0.1261.7550.04Supported−0.050.6310.264Not supported0.0420.8390.201Not supported
H5aVE → BWE0.3225.0560.000Supported0.4196.4760.000Supported0.3477.5530.000Supported
H5beWOM → BWE0.0791.2330.109Not supported0.1642.250.012Supported0.1252.6680.004Supported
H5cAT → BWE0.1622.4970.006Supported0.0741.1170.132Not supported0.1052.2490.012Supported

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