Hypothesis testing
| Male | Female | Overall | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hypothesis | Relationship | Beta | T-statistics | p-values | Decision | Beta | T-statistics | p-values | Decision | Beta | T-statistics | p-values | Decision | ||
| H1 | PSI → VE | 0.641 | 14.835 | 0.000 | Supported | 0.613 | 13.505 | 0.000 | Supported | 0.625 | 19.205 | 0.000 | Supported | ||
| H2 | PSI → eWOM | 0.354 | 5.502 | 0.000 | Supported | 0.324 | 4.482 | 0.000 | Supported | 0.338 | 7.008 | 0.000 | Supported | ||
| H3 | VE → AT | 0.143 | 1.868 | 0.031 | Supported | 0.206 | 2.623 | 0.004 | Supported | 0.182 | 3.368 | 0.000 | Supported | ||
| H4 | eWOM → AT | 0.126 | 1.755 | 0.04 | Supported | −0.05 | 0.631 | 0.264 | Not supported | 0.042 | 0.839 | 0.201 | Not supported | ||
| H5a | VE → BWE | 0.322 | 5.056 | 0.000 | Supported | 0.419 | 6.476 | 0.000 | Supported | 0.347 | 7.553 | 0.000 | Supported | ||
| H5b | eWOM → BWE | 0.079 | 1.233 | 0.109 | Not supported | 0.164 | 2.25 | 0.012 | Supported | 0.125 | 2.668 | 0.004 | Supported | ||
| H5c | AT → BWE | 0.162 | 2.497 | 0.006 | Supported | 0.074 | 1.117 | 0.132 | Not supported | 0.105 | 2.249 | 0.012 | Supported | ||
| Male | Female | Overall | |||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hypothesis | Relationship | Beta | Decision | Beta | Decision | Beta | Decision | ||||||||
| 0.641 | 14.835 | 0.000 | Supported | 0.613 | 13.505 | 0.000 | Supported | 0.625 | 19.205 | 0.000 | Supported | ||||
| 0.354 | 5.502 | 0.000 | Supported | 0.324 | 4.482 | 0.000 | Supported | 0.338 | 7.008 | 0.000 | Supported | ||||
| 0.143 | 1.868 | 0.031 | Supported | 0.206 | 2.623 | 0.004 | Supported | 0.182 | 3.368 | 0.000 | Supported | ||||
| eWOM → | 0.126 | 1.755 | 0.04 | Supported | −0.05 | 0.631 | 0.264 | Not supported | 0.042 | 0.839 | 0.201 | Not supported | |||
| 0.322 | 5.056 | 0.000 | Supported | 0.419 | 6.476 | 0.000 | Supported | 0.347 | 7.553 | 0.000 | Supported | ||||
| eWOM → | 0.079 | 1.233 | 0.109 | Not supported | 0.164 | 2.25 | 0.012 | Supported | 0.125 | 2.668 | 0.004 | Supported | |||
| 0.162 | 2.497 | 0.006 | Supported | 0.074 | 1.117 | 0.132 | Not supported | 0.105 | 2.249 | 0.012 | Supported | ||||
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