Mediation analysis
| Significance | Confidence intervals | Effect size | ||||||
|---|---|---|---|---|---|---|---|---|
| Paths | Direct effect | Indirect effect | Total effect | 5% LL | 95% UL | f2 | Outcome | Decision |
| PSI → VE → BWE | 0.138 | 0.191** | 0.324*** | 0.125 | 0.259 | 0.004 | Fully mediated | Supported |
| PSI → ePWOM → BWE | 0.138 | 0.039* | 0.324*** | 0.011 | 0.069 | 0.004 | Fully mediated | Supported |
| Significance | Confidence intervals | Effect size | ||||||
|---|---|---|---|---|---|---|---|---|
| Paths | Direct effect | Indirect effect | Total effect | 5% | 95% | Outcome | Decision | |
| 0.191 | 0.324*** | 0.125 | 0.259 | 0.004 | Fully mediated | Supported | ||
| 0.039 | 0.324*** | 0.011 | 0.069 | 0.004 | Fully mediated | Supported | ||
**p < 0.01; *p < 0.05; LL = Lower level; UL = Upper level; Italic = insignificant
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