Table 6.

Mediation analysis

SignificanceConfidence intervalsEffect size
PathsDirect effectIndirect effectTotal effect5% LL95% ULf2OutcomeDecision
PSI → VE → BWE0.1380.191**0.324***0.1250.2590.004Fully mediatedSupported
PSI → ePWOM → BWE0.1380.039*0.324***0.0110.0690.004Fully mediatedSupported
Note(s):

**p < 0.01; *p < 0.05; LL = Lower level; UL = Upper level; Italic = insignificant

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