Sample statistics and country and sector representation for sample brands
| Numeric variables | Mean | Median | SD | Min. | Max. |
| Brand Value 2023 ($bn) | 38.62 | 15.14 | 80.39 | 6.03 | 502.68 |
| Perceived quality | 3.74 | 3.75 | 0.21 | 3.36 | 4.19 |
| Sustainability score | 3.36 | 3.35 | 0.14 | 3.13 | 3.82 |
| Numeric variables | Mean | Median | SD | Min. | Max. |
| Brand Value 2023 ($bn) | 38.62 | 15.14 | 80.39 | 6.03 | 502.68 |
| Perceived quality | 3.74 | 3.75 | 0.21 | 3.36 | 4.19 |
| Sustainability score | 3.36 | 3.35 | 0.14 | 3.13 | 3.82 |
| Categorical variables | Proportion (%) |
| Utilitarian | 60.9 |
| Hedonic | 39.1 |
| Utilitarian | 60.9 |
| Hedonic | 39.1 |
| Sector representation | % |
| Technology | 22 |
| Automotive | 19 |
| Financial services | 14 |
| Media | 10 |
| Food | 7 |
| Retail | 6 |
| Beer | 4 |
| Soft drinks | 4 |
| Restaurants | 4 |
| Engineering and construction | 3 |
| Spirits | 3 |
| Personal care | 1 |
| Leisure and tourism | 1 |
| Country representation | % |
| USA | 49 |
| Germany | 10 |
| Japan | 10 |
| France | 6 |
| Switzerland | 4 |
| South Korea | 4 |
| Sweden | 3 |
| China | 3 |
| Netherlands | 3 |
| Italy | 1 |
| UK | 1 |
| Spain | 1 |
| Mexico | 1 |
| Austria | 1 |
| % | |
| Technology | 22 |
| Automotive | 19 |
| Financial services | 14 |
| Media | 10 |
| Food | 7 |
| Retail | 6 |
| Beer | 4 |
| Soft drinks | 4 |
| Restaurants | 4 |
| Engineering and construction | 3 |
| Spirits | 3 |
| Personal care | 1 |
| Leisure and tourism | 1 |
| % | |
| USA | 49 |
| Germany | 10 |
| Japan | 10 |
| France | 6 |
| Switzerland | 4 |
| South Korea | 4 |
| Sweden | 3 |
| China | 3 |
| Netherlands | 3 |
| Italy | 1 |
| UK | 1 |
| Spain | 1 |
| Mexico | 1 |
| Austria | 1 |
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