Model pathways and interaction results
| Model pathways | Coeff | SE | t | p | 95% CI |
|---|---|---|---|---|---|
| Perceived sustainability → Brand value (direct effect) | 30.244 | 92.763 | 0.326 | 0.745 | (−154.964,215.451) |
| Perceived sustainability → Perceived quality | 0.909 | 0.193 | 4.710 | 0.000 | (0.524, 1.294) |
| Category | −1.182 | 0.838 | −1.410 | 0.163 | (−2.855, 0.492) |
| Sust × Category | 0.309 | 0.249 | 1.240 | 0.220 | (−0.189, 0.807) |
| Perceived quality → Brand value | 135.264 | 59.734 | 2.264 | 0.027 | (16, 254.528) |
| Model pathways | Coeff | SE | 95% CI | ||
|---|---|---|---|---|---|
| Perceived sustainability → Brand value (direct effect) | 30.244 | 92.763 | 0.326 | 0.745 | (−154.964,215.451) |
| Perceived sustainability → Perceived quality | 0.909 | 0.193 | 4.710 | 0.000 | (0.524, 1.294) |
| Category | −1.182 | 0.838 | −1.410 | 0.163 | (−2.855, 0.492) |
| Sust × Category | 0.309 | 0.249 | 1.240 | 0.220 | (−0.189, 0.807) |
| Perceived quality → Brand value | 135.264 | 59.734 | 2.264 | 0.027 | (16, 254.528) |
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