Table 4.

Discriminant validity (HTMT) and VIF

Construct123456VIF
1. Usage barrier      1.859
2. Value barrier0.631     1.624
3. Risk barrier0.5470.534    1.512
4. Tradition barrier0.5560.5320.386   2.012
5. Image barrier0.4500.4400.3690.679  1.565
6. Consumer Innovation resistance0.6150.5170.5200.6240.449 1.827
7. NWOM0.5260.5110.4380.5480.5120.537 

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