Discriminant validity (HTMT) and VIF
| Construct | 1 | 2 | 3 | 4 | 5 | 6 | VIF |
|---|---|---|---|---|---|---|---|
| 1. Usage barrier | 1.859 | ||||||
| 2. Value barrier | 0.631 | 1.624 | |||||
| 3. Risk barrier | 0.547 | 0.534 | 1.512 | ||||
| 4. Tradition barrier | 0.556 | 0.532 | 0.386 | 2.012 | |||
| 5. Image barrier | 0.450 | 0.440 | 0.369 | 0.679 | 1.565 | ||
| 6. Consumer Innovation resistance | 0.615 | 0.517 | 0.520 | 0.624 | 0.449 | 1.827 | |
| 7. NWOM | 0.526 | 0.511 | 0.438 | 0.548 | 0.512 | 0.537 |
| Construct | 1 | 2 | 3 | 4 | 5 | 6 | VIF |
|---|---|---|---|---|---|---|---|
| 1. Usage barrier | 1.859 | ||||||
| 2. Value barrier | 0.631 | 1.624 | |||||
| 3. Risk barrier | 0.547 | 0.534 | 1.512 | ||||
| 4. Tradition barrier | 0.556 | 0.532 | 0.386 | 2.012 | |||
| 5. Image barrier | 0.450 | 0.440 | 0.369 | 0.679 | 1.565 | ||
| 6. Consumer Innovation resistance | 0.615 | 0.517 | 0.520 | 0.624 | 0.449 | 1.827 | |
| 7. NWOM | 0.526 | 0.511 | 0.438 | 0.548 | 0.512 | 0.537 |
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