Table 5. Results of structural model...

Table 5.

Results of structural model path coefficient

H	Relationship	β	t-statistics	5% CI	95% CI	Decision	F2
H1	Usage barrier → CIR	0.249	3.45***	0.125	0.363	S	0.065
H2	Value barrier → CIR	0.066	1.175	−0.032	0.153	NS	0.005
H3	Risk barrier → CIR	0.201	3.613***	0.109	0.292	S	0.051
H4	Tradition barrier → CIR	0.333	4.910***	0.212	0.434	S	0.112
H5	Image barrier → CIR	0.009	0.173	−0.077	0.100	NS	0.000
H6	CIR → NWOM	0.495	0.483***	0.308	0.620	S	0.325

H	Relationship	β	t-statistics	5% CI	95% CI	Decision	F2
H1	Usage barrier → CIR	0.249	3.45***	0.125	0.363	S	0.065
H2	Value barrier → CIR	0.066	1.175	−0.032	0.153	NS	0.005
H3	Risk barrier → CIR	0.201	3.613***	0.109	0.292	S	0.051
H4	Tradition barrier → CIR	0.333	4.910***	0.212	0.434	S	0.112
H5	Image barrier → CIR	0.009	0.173	−0.077	0.100	NS	0.000
H6	CIR → NWOM	0.495	0.483***	0.308	0.620	S	0.325

Note(s): UB = Usage barrier, VB = Value barrier, RB = Risk barrier, TB = Tradition barrier, IB = Image barrier, CIR = Consumer innovation resistance, D = Decision, S = Supported, NS = Not supported and H = Hypothesis, f² = effect size and p-value (* = p < 0.05 and *** = p < 0.001)

[ViewLarge]

Sharing Unavailable