Table 6. Results of mediation effect...

Table 6.

Results of mediation effect

Total effects	t-statistics	Direct effect	t-statistics	Hypothesis / Relationship	Indirect effects	t-statistics	5% CI	95% CI	D
0.166	2.286*	0.124	1.727	H7a: UB → CIR → NWOM	0.043	2.018*	0.010	0.079	FM
0.137	2.266*	0.125	2.081*	H7b: VB→ CIR → NWOM	0.011	1.028	−0.005	0.029	NM
0.130	2.389*	0.095	1.692	H7c: RB → CIR → NWOM	0.034	1.991*	0.008	0.064	FM
0.219	2.786**	0.162	2.067*	H7d: TB→ CIR → NWOM	0.057	2.198*	0.014	0.099	PM
0.154	2.348*	0.152	2.389*	H7e: IM → CIR → NWOM	0.002	0.159	−0.013	0.018	NM

Total effects	t-statistics	Direct effect	t-statistics	Hypothesis / Relationship	Indirect effects	t-statistics	5% CI	95% CI	D
0.166	2.286*	0.124	1.727	H7a: UB → CIR → NWOM	0.043	2.018*	0.010	0.079	FM
0.137	2.266*	0.125	2.081*	H7b: VB→ CIR → NWOM	0.011	1.028	−0.005	0.029	NM
0.130	2.389*	0.095	1.692	H7c: RB → CIR → NWOM	0.034	1.991*	0.008	0.064	FM
0.219	2.786**	0.162	2.067*	H7d: TB→ CIR → NWOM	0.057	2.198*	0.014	0.099	PM
0.154	2.348*	0.152	2.389*	H7e: IM → CIR → NWOM	0.002	0.159	−0.013	0.018	NM

Note(s): UB = Usage barrier, VB = Value barrier, RB = Risk barrier, TB = Tradition barrier, IB = Image barrier, CIR = consumer innovation resistance, D = Decision, NM = no mediation, PM = partial mediation and FM = Full mediation and p-value (*= p < 0.05 and **= p < 0.01)

[ViewLarge]

Sharing Unavailable