Table 1 Description of DCE attributes... | Emerald Publishing

Table 1

Description of DCE attributes and levels

Attribute	Levels
Fish: Type of fish contained in the product	Salmon	Haddock
	Mackerel	Hake
	Herring	Sea bass
	Cod	Sole
Format: How the fish has been prepared	Fresh fillets
	Breaded fillets
	Easy-to-cook fillets with sauce in oven ready packaging
Origin: Where it was caught	Local (South West England)
	Domestic (British)
	Imported (Europe)
	Imported (Outside of Europe)
Sustainability: Messaging surrounding how it was sourced	“Sustainably caught from healthy fish stocks”: meaning that the quantity of the fish taken from the ocean leaves enough for the future and catch methods do the least possible damage to other marine wildlife and the wider marine environment
	“Sourced from a well-managed fishery”: meaning that the fishery is subject to an effective management system that respects local, national and international laws and standards, and incorporates institutional and operational frameworks that require use of the resource to be responsible and sustainable
	[None]: meaning that there is no information presented on the product regarding its sustainability
Price: Cost per packet	£1.50	£5.50
	£2.50	£6.50
	£3.50	£7.50
	£4.50	£9.50

Attribute	Levels
Fish: Type of fish containedin the product	Salmon	Haddock
	Mackerel	Hake
	Herring	Sea bass
	Cod	Sole
Format: How the fish hasbeen prepared	Fresh fillets
	Breaded fillets
	Easy-to-cook fillets with sauce in oven ready packaging
Origin: Where it wascaught	Local (South West England)
	Domestic (British)
	Imported (Europe)
	Imported (Outside of Europe)
Sustainability: Messagingsurrounding how it was sourced	“Sustainably caught from healthy fish stocks”: meaning that the quantity of the fish taken from the ocean leaves enough for the future and catch methods do the least possible damage to other marine wildlife and the wider marine environment
	“Sourced from a well-managed fishery”: meaning that the fishery is subject to an effective management system that respects local, national and international laws and standards, and incorporates institutional and operational frameworks that require use of the resource to be responsible and sustainable
	[None]: meaning that there is no information presented on the product regarding its sustainability
Price: Cost per packet	£1.50	£5.50
	£2.50	£6.50
	£3.50	£7.50
	£4.50	£9.50