Table 2

Respondents' familiarity with fisha

Which species of fish have respondents tried? (N = 910)
For the species respondents have not tried, would they be willing to try them?
I have tried it and would have it againI have tried it and would not have it againI have not tried itI don't knowWould like to try itWould be willing to try itWould not try it
Anchovy35.3% (321)28.8% (262)29.3% (267)6.6% (60)18.7% (50)31.1% (83)50.2% (134)
Cod95.9% (873)1.9% (17)1.4% (13)0.8% (7)46.2% (6)46.2% (6)7.7% (1)
Flatfish (e.g. Sole, Plaice, Flounder)57.0% (519)11.0% (100)26.0% (237)5.9% (54)28.7% (68)44.3% (105)27.0% (64)
Haddock85.2% (775)6.9% (63)6.0% (55)1.9% (17)40.0% (22)43.6% (24)16.4% (9)
Hake53.5% (487)10.4% (95)29.0% (264)7.0% (64)33.0% (87)53.4% (141)13.6% (36)
Halibut36.9% (336)10.2% (93)44.9% (409)7.9% (72)37.2% (152)47.4% (194)15.4% (63)
Herring33.1% (301)16.5% (150)42.9% (390)7.6% (69)28.2% (110)40.8% (159)31.0% (121)
Mackerel64.0% (582)19.7% (179)14.2% (129)2.2% (20)16.3% (21)38.8% (50)45.0% (58)
Monkfish37.9% (345)10.1% (92)43.8% (399)8.1% (74)30.6% (122)45.4% (181)24.1% (96)
Pollock55.6% (506)12.6% (115)25.5% (232)6.3% (57)33.6% (78)49.1% (114)17.2% (40)
Salmon84.5% (769)10.5% (96)3.6% (33)1.3% (12)18.2% (6)45.5% (15)36.4% (12)
Sardine55.1% (501)24.0% (218)18.1% (165)2.9% (26)15.8% (26)29.1% (48)55.2% (91)
Sea Bass63.2% (575)8.4% (76)23.8% (217)4.6% (42)33.2% (72)45.6% (99)21.2% (46)
Sea Bream36.5% (332)10.2% (93)44.2% (402)9.1% (83)35.6% (143)45.0% (181)19.4% (78)
Sprat15.9% (145)15.7% (143)57.4% (522)11.0% (100)28.2% (147)41.4% (216)30.5% (159)
Tuna84.6% (770)10.0% (91)4.0% (36)1.4% (13)8.3% (3)41.7% (15)50.0% (18)
Turbot25.4% (231)8.8% (80)56.6% (515)9.2% (84)36.3% (187)48.9% (252)14.8% (76)
Whitebait40.2% (366)18.6% (169)32.9% (299)8.4% (76)24.7% (74)44.5% (133)30.8% (92)
Whiting33.1% (301)11.6% (106)47.0% (428)8.2% (75)30.4% (130)51.4% (220)18.2% (78)
Note(s):
a

“Would like to try” signifies an interest and desire to try the species, whereas “would be willing to try” suggests openness but with some reluctance or hesitation

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