Mixed logit model 3 with nudge interactions
| Model 3: Mixed logit with species-nudge interactions | |||
|---|---|---|---|
| Variable | Mean coefficients (std. errors) | Standard deviations (std. errors) | |
| No choice alternative specific constant (ASC) | −5.903*** (0.271) | 2.457*** (0.189) | |
| Species (control) | Mackerel | −2.939*** (0.222) | 1.695*** (0.138) |
| Herring | −3.429*** (0.260) | 1.270*** (0.237) | |
| Cod | −0.142 (0.143) | 1.170*** (0.133) | |
| Haddock | −0.856*** (0.168) | 0.882*** (0.212) | |
| Hake | −2.022*** (0.253) | 0.964*** (0.283) | |
| Sea bass | −1.077*** (0.180) | 1.096*** (0.172) | |
| Sole | −2.101*** (0.202) | 1.027*** (0.190) | |
| Species × NHS nudge | Mackerel × NHS | 0.277 (0.257) | 0.041 (0.270) |
| Herring × NHS | −0.087 (0.281) | 0.293 (0.207) | |
| Cod × NHS | 0.015 (0.190) | 0.172 (0.336) | |
| Haddock × NHS | −0.128 (0.216) | 0.353 (0.434) | |
| Hake × NHS | −0.230 (0.306) | 0.133 (0.800) | |
| Sea bass × NHS | −0.137 (0.233) | 0.153 (0.251) | |
| Sole × NHS | 0.020 (0.305) | 0.835 (0.582) | |
| Species × Supermarket nudge | Mackerel × Supermarket | 0.096 (0.280) | 0.731** (0.307) |
| Herring × Supermarket | −0.220 (0.340) | 0.645 (0.660) | |
| Cod × Supermarket | 0.106 (0.203) | 0.750*** (0.278) | |
| Haddock × Supermarket | −0.048 (0.225) | 0.559* (0.288) | |
| Hake × Supermarket | −0.144 (0.337) | 0.350 (0.927) | |
| Sea bass × Supermarket | −0.168 (0.280) | 1.461*** (0.353) | |
| Sole × Supermarket | −0.244 (0.282) | 0.476 (0.400) | |
| Format | Breaded | −0.317*** (0.068) | 0.825*** (0.087) |
| Easy-to-cook | −0.241*** (0.056) | 0.106 (0.899) | |
| Origin | Domestic | −0.272*** (0.062) | 0.022 (0.083) |
| Imported (Europe) | −0.880*** (0.075) | 0.462*** (0.101) | |
| Imported (Outside Europe) | −1.021*** (0.088) | 0.857*** (0.097) | |
| Sustainability Messaging | Healthy fish stocks | 0.381*** (0.056) | 0.373*** (0.102) |
| Well-managed fishery | 0.345*** (0.058) | 0.138 (0.270) | |
| Price | −1.220*** (0.067) | 0.688*** (0.036) | |
| Log-Likelihood | −7,023.26 | ||
| AIC | 14,166.51 | ||
| BIC | 14,562.83 | ||
| R2 | 0.2008 | ||
| Adj. R2 | 0.1939 | ||
| Observations | 5,460 | ||
| Model 3: Mixed logit with species-nudge interactions | |||
|---|---|---|---|
| Variable | Mean coefficients (std. errors) | Standard deviations (std. errors) | |
| No choice alternative specific constant (ASC) | −5.903*** (0.271) | 2.457*** (0.189) | |
| −2.939*** (0.222) | 1.695*** (0.138) | ||
| −3.429*** (0.260) | 1.270*** (0.237) | ||
| −0.142 (0.143) | 1.170*** (0.133) | ||
| −0.856*** (0.168) | 0.882*** (0.212) | ||
| −2.022*** (0.253) | 0.964*** (0.283) | ||
| −1.077*** (0.180) | 1.096*** (0.172) | ||
| −2.101*** (0.202) | 1.027*** (0.190) | ||
| 0.277 (0.257) | 0.041 (0.270) | ||
| −0.087 (0.281) | 0.293 (0.207) | ||
| 0.015 (0.190) | 0.172 (0.336) | ||
| −0.128 (0.216) | 0.353 (0.434) | ||
| −0.230 (0.306) | 0.133 (0.800) | ||
| −0.137 (0.233) | 0.153 (0.251) | ||
| 0.020 (0.305) | 0.835 (0.582) | ||
| 0.096 (0.280) | 0.731** (0.307) | ||
| −0.220 (0.340) | 0.645 (0.660) | ||
| 0.106 (0.203) | 0.750*** (0.278) | ||
| −0.048 (0.225) | 0.559* (0.288) | ||
| −0.144 (0.337) | 0.350 (0.927) | ||
| −0.168 (0.280) | 1.461*** (0.353) | ||
| −0.244 (0.282) | 0.476 (0.400) | ||
| −0.317*** (0.068) | 0.825*** (0.087) | ||
| −0.241*** (0.056) | 0.106 (0.899) | ||
| −0.272*** (0.062) | 0.022 (0.083) | ||
| −0.880*** (0.075) | 0.462*** (0.101) | ||
| −1.021*** (0.088) | 0.857*** (0.097) | ||
| 0.381*** (0.056) | 0.373*** (0.102) | ||
| 0.345*** (0.058) | 0.138 (0.270) | ||
| −1.220*** (0.067) | 0.688*** (0.036) | ||
| −7,023.26 | |||
| 14,166.51 | |||
| 14,562.83 | |||
| 0.2008 | |||
| 0.1939 | |||
| 5,460 | |||
Note(s): *** statistical significance at 1% level, ** statistical significance at 5% level; * statistical significance at 10% level
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