Demographic characteristics of respondents
| Characteristics | Characteristics of respondents | Percentage (%) |
|---|---|---|
| Gender | Male | 45.4 |
| Female | 54.6 | |
| Age | Below 25 | 15.2 |
| 25–40 | 65.8 | |
| Above 40 | 12.4 | |
| Occupation | Student | 32.1 |
| Unemployed | 8.7 | |
| Self-employed | 10.5 | |
| Other professions | 48.7 | |
| Monthly income | Less than RS. 35,000 | 45.8 |
| RS. 35,000–RS. 70,000 | 23 | |
| RS. 70,000–RS. 120,000 | 23.1 | |
| RS. 120,000–RS. 250,000 | 4.1 | |
| More than RS. 250,000 | 4 | |
| Educational qualifications | Secondary school leaving certificate | 15.6 |
| Diploma and undergraduate degree | 66.7 | |
| Master or Ph.D. degree | 17.7 | |
| Online purchase frequency | Once a month | 34.6 |
| Once in two month | 17.8 | |
| Once in three month | 27.3 | |
| Once in four month | 20.3 |
| Characteristics | Characteristics of respondents | Percentage (%) |
|---|---|---|
| Gender | Male | 45.4 |
| Female | 54.6 | |
| Age | Below 25 | 15.2 |
| 25–40 | 65.8 | |
| Above 40 | 12.4 | |
| Occupation | Student | 32.1 |
| Unemployed | 8.7 | |
| Self-employed | 10.5 | |
| Other professions | 48.7 | |
| Monthly income | Less than RS. 35,000 | 45.8 |
| RS. 35,000–RS. 70,000 | 23 | |
| RS. 70,000–RS. 120,000 | 23.1 | |
| RS. 120,000–RS. 250,000 | 4.1 | |
| More than RS. 250,000 | 4 | |
| Educational qualifications | Secondary school leaving certificate | 15.6 |
| Diploma and undergraduate degree | 66.7 | |
| Master or Ph.D. degree | 17.7 | |
| Online purchase frequency | Once a month | 34.6 |
| Once in two month | 17.8 | |
| Once in three month | 27.3 | |
| Once in four month | 20.3 |
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