Moderating effect of chatbot between PSQ and PI
| Structural relationship | β | C.R | P | Results |
|---|---|---|---|---|
| PSQ → PI | 0.041 | 4.837 | *** | Significant |
| AI → PI | 0.032 | 1.120 | 0.202 | Not significant |
| PSQ*AI → PI | 0.043 | 1.276 | *** | Significant |
| Structural relationship | β | C.R | Results | |
|---|---|---|---|---|
| PSQ → PI | 0.041 | 4.837 | *** | Significant |
| AI → PI | 0.032 | 1.120 | 0.202 | Not significant |
| PSQ*AI → PI | 0.043 | 1.276 | *** | Significant |
Note(s): PSQ = Perceived service quality, PI=Purchase intention, AI = AI-based customer service *Significant at P < 0.05, ** Significant at P < 0.01, *** Significant at P < 0.001
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