Table 5 Most frequent keywords from...

Table 5

Most frequent keywords from future research directions (2015–2025)

Keyword	Occurrences	Keyword	Occurrences
B2B relationship	204	innovation	37
supplier(s)/seller(s)	145	management	35
opportunism	138	risk	35
performance	99	channels	33
buyer(s)	95	cooperation	33
governance	81	alliances	32
supply chain	79	manufacturing	31
culture	74	collaboration	29
contracts	69	disruptions	27
trust	63	norms	27
B2B	62	knowledge	25
networks	62	capabilities	24
international/global	60	resources	24
institutions/institutional	57	information sharing/asymmetry	23
China	48	sourcing	23
power	48	distribution/distributor	22
value creation	45	guanxi	22
strategy/strategic	44	legal	22
(inter)dependence	42	relational governance	22
competition	42	SMEs	21
partnerships	42	TCE	21
technology	42	coopetition	20
uncertainty	41	conflict	19
emerging economies	40	control	19
services	40	dark side	19

Keyword	Occurrences	Keyword	Occurrences
B2B relationship	204	innovation	37
supplier(s)/seller(s)	145	management	35
opportunism	138	risk	35
performance	99	channels	33
buyer(s)	95	cooperation	33
governance	81	alliances	32
supply chain	79	manufacturing	31
culture	74	collaboration	29
contracts	69	disruptions	27
trust	63	norms	27
B2B	62	knowledge	25
networks	62	capabilities	24
international/global	60	resources	24
institutions/institutional	57	information sharing/asymmetry	23
China	48	sourcing	23
power	48	distribution/distributor	22
value creation	45	guanxi	22
strategy/strategic	44	legal	22
(inter)dependence	42	relational governance	22
competition	42	SMEs	21
partnerships	42	TCE	21
technology	42	coopetition	20
uncertainty	41	conflict	19
emerging economies	40	control	19
services	40	dark side	19

Note(s):

Table includes the top 50 most cited keywords extracted from the future research directions of the top 20 journals listed in Table 4 since 2015

Source(s): Authors’ own work

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