Table 3 Results of convergent and...

Table 3

Results of convergent and discriminant validity

Constructs	AVE	NG	PE	PA	PT	GG	HG	VIE
NG	0.72	0.85
PE	0.82	0.33	0.91
PA	0.67	0.26	0.54	0.82
PT	0.84	0.32	0.85	0.49	0.91
GG	0.37	0.69	0.33	0.34	0.32	0.61
HG	0.80	0.76	0.35	0.37	0.34	0.72	0.89
ESVI	0.67	0.54	0.67	0.49	0.69	0.51	0.56	0.82
	AVE	PE	PA	PT	GG	HG	NG	VIE
PE	0.82
PA	0.67	0.56
PT	0.84	0.85	0.50
GG	0.37	0.34	0.39	0.33
HG	0.80	0.34	0.38	0.34	0.69
NG	0.72	0.33	0.29	0.32	0.65	0.78
ESVI	0.67	0.70	0.49	0.70	0.50	0.54	0.55

Constructs	AVE	NG	PE	PA	PT	GG	HG	VIE
NG	0.72	0.85
PE	0.82	0.33	0.91
PA	0.67	0.26	0.54	0.82
PT	0.84	0.32	0.85	0.49	0.91
GG	0.37	0.69	0.33	0.34	0.32	0.61
HG	0.80	0.76	0.35	0.37	0.34	0.72	0.89
ESVI	0.67	0.54	0.67	0.49	0.69	0.51	0.56	0.82
	AVE	PE	PA	PT	GG	HG	NG	VIE
PE	0.82
PA	0.67	0.56
PT	0.84	0.85	0.50
GG	0.37	0.34	0.39	0.33
HG	0.80	0.34	0.38	0.34	0.69
NG	0.72	0.33	0.29	0.32	0.65	0.78
ESVI	0.67	0.70	0.49	0.70	0.50	0.54	0.55

Note(s):

PE = perceived expertise; PA = perceived attractiveness; PT = perceived trustworthiness; GG = gain goal motivation; HG = hedonic goal motivation; NG = normative goal motivation; ESVI = Engagement with the SVI

Source(s): Authors’ own work

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