Socio-demographics of the interviewees
| Pseudonym | Gender | Age group | Education | Industry | Type of entrepreneurship | Entrepreneurial experience in years |
|---|---|---|---|---|---|---|
| Timo | M | 66–70 | Law | Consulting | Self-employed within network | 1–5 |
| Benita | F | 61–65 | Engineering | Consulting | Self-employed within network | 11–15 |
| Kerttu | F | 61–65 | Business | Marketing | Portfolio entrepreneurship | 6–10 |
| Risto | M | 61–65 | Business | Marketing | CEO, owner | 26–30 |
| Valde | M | 61–65 | Engineering | Consulting | Serial entrepreneurship, startup entrepreneur | 21–25 |
| Veikko | M | 61–65 | Business | Real estate | Serial entrepreneurship, formally retired, continues entrepreneurship | 36–40 |
| Vuokko | F | 61–65 | Business, linguistics | Translation services | Self-employed alone and within network | 26–30 |
| Riikka | F | 56–60 | Education | Consulting, coaching | Self-employed within network; growth | 11–15 |
| Laila | F | 56–60 | Education | Career guidance, consulting, coaching | Self-employed; hybrid employee/entrepreneur | 6–10 |
| Aija | F | 56–60 | Business, linguistics | Consulting, training | Self-employed; franchising | 11–15 |
| Pentti | M | 56–60 | Business | Consulting | Self-employed; subcontractor | 6–10 |
| Virpi | F | 56–60 | Business, linguistics | Consulting | Self-employed; also works with partners | 6–10 |
| Tarja | F | 51–55 | Education, business and management | Consulting and real estate services | Self-employed | 1–5 |
| Terhi | F | 51–55 | Engineering | Management consulting; Innovation | Startup entrepreneur | 1–5 |
| Jussi | M | 51–55 | Business and management | Media and communication | Serial entrepreneur, CEO, co-owner | 21–25 |
| Heini | F | 46–50 | Engineering | Construction industry services; wellness | Self-employed in a network; growth startup | 6–10 |
| Tuija | F | 46–50 | Sociology | Short therapy and coaching | Startup | 1–5 |
| Maija | F | 46–50 | Law | Knowledge management | Self-employed | 11–15 |
| Pseudonym | Gender | Age group | Education | Industry | Type of entrepreneurship | Entrepreneurial experience in years |
|---|---|---|---|---|---|---|
| Timo | M | 66–70 | Law | Consulting | Self-employed within network | 1–5 |
| Benita | F | 61–65 | Engineering | Consulting | Self-employed within network | 11–15 |
| Kerttu | F | 61–65 | Business | Marketing | Portfolio entrepreneurship | 6–10 |
| Risto | M | 61–65 | Business | Marketing | CEO, owner | 26–30 |
| Valde | M | 61–65 | Engineering | Consulting | Serial entrepreneurship, startup entrepreneur | 21–25 |
| Veikko | M | 61–65 | Business | Real estate | Serial entrepreneurship, formally retired, continues entrepreneurship | 36–40 |
| Vuokko | F | 61–65 | Business, linguistics | Translation services | Self-employed alone and within network | 26–30 |
| Riikka | F | 56–60 | Education | Consulting, coaching | Self-employed within network; growth | 11–15 |
| Laila | F | 56–60 | Education | Career guidance, consulting, coaching | Self-employed; hybrid employee/entrepreneur | 6–10 |
| Aija | F | 56–60 | Business, linguistics | Consulting, training | Self-employed; franchising | 11–15 |
| Pentti | M | 56–60 | Business | Consulting | Self-employed; subcontractor | 6–10 |
| Virpi | F | 56–60 | Business, linguistics | Consulting | Self-employed; also works with partners | 6–10 |
| Tarja | F | 51–55 | Education, business and management | Consulting and real estate services | Self-employed | 1–5 |
| Terhi | F | 51–55 | Engineering | Management consulting; Innovation | Startup entrepreneur | 1–5 |
| Jussi | M | 51–55 | Business and management | Media and communication | Serial entrepreneur, CEO, co-owner | 21–25 |
| Heini | F | 46–50 | Engineering | Construction industry services; wellness | Self-employed in a network; growth startup | 6–10 |
| Tuija | F | 46–50 | Sociology | Short therapy and coaching | Startup | 1–5 |
| Maija | F | 46–50 | Law | Knowledge management | Self-employed | 11–15 |
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