Approximately how frequently do you communicate with the contacts on your “friends list” on any social media? (never/very frequently)

Overall, how important do you feel about the contacts on your “friends list” on any social media? (not at all important/very important)

Overall, how close do you feel to the contacts on your “friends list” on any social media? (not at all close/ very close)

Don’t think like me/Think like me?

Don’t behave like me/Behave like me? HO3: Unlike me/Like me?

I trust my contacts on my “friends list” on any social media

I have confidence in the contacts on my “friends list” on any social media?

I can believe in the contacts on my “friends list” on any social media?

Accuracy of information provided by my relatives is important

Credibility of my relatives online is important

Impartiality of my relatives online is important

Objectivity of my relatives online is important

A clear message from my contacts is important to me

A consistent message from my contacts is important to me

A comprehensible message from my contacts is important to me

A concise message from my contacts is important to me

A well-written message from my contacts is important to me

If I have a little experience with a product, I often ask my friends about the product

I often consult other people to help choose the best alternative available from a product

I frequently gather information from friends or family about a product before I buy

I speak of this company’s good sides to my contacts

I am proud to say to others that I am this company’s customer

I strongly recommend people buy products online from a company

I discuss the prices of products offered

I discuss the variety of the products offered

I discuss the quality of the products offered

I speak of the company’s notoriety