I use social media to find and spread information about luxury brands

I use social media to deliver my opinions about luxury brands

I use social media to share my purchase experiences with friends

I am worried about whether I might be seen as a success or a failure

I feel worried that others might be thinking “badly” of me

I am worried about what other people think about me

I am worried about the impression I am making (or conveying)

I am worried that I might look “foolish” (or “silly”)

Wearing more expensive brand products (e.g. Rolex) can make me feel fancy

I would buy branded products (e.g. luxury watches or clothes) because I want to show others that have high status

I would buy branded products because they are symbols of success and prestige

I would buy branded products because they are symbols of achievement

If I had the possibility, I would only buy products from the best brands

If I had the possibility, I would buy branded products (for example, luxury cars) that only the truly rich have

If I had the possibility, I would buy branded products only from the most prestigious and expensive boutiques

If I had the possibility, I would buy products from brands whose production is limited

If I had the possibility, I would only buy products from brands that few people have

If I had the possibility, I would buy products from brands that are only available to a small circle of people