Table 4 Scale of social return Items of...

Table 4

Scale of social return

Items of the scale of social return
Social media posts in Instagram of a luxury product make … … the owner look cool … the owner more popular … the owner stand out … the owner look unique … me envious of the owner

Items of the scale of social return
Social media posts in Instagram of a luxury product make … … the owner look cool … the owner more popular … the owner stand out … the owner look unique … me envious of the owner

Source(s): Created by the authors’ as an adaptation from Boley et al. (2018), to the context of luxury products

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