Table 6 Coefficients Sum of squares gl... | Emerald Publishing

Table 6

Coefficients

	Sum of squares	gl	Square average	F	Sig.
Regression	29.436	3	9.812	18.952	0.000^a ^b
Residue	186.901	361	0.518
Total	216.336	364

	Coefficients no standardized		Coefficients standardized	t	Sig.
	B	Error standard	Beta	t	Sig.
(Constant)	2.528	0.159		15.856	0.000
Influence	0.217	0.049	0.253	4.421	0.000
Proximity to the source	0.095	0.060	0.099	1.588	0.113
Homophily	0.091	0.053	0.099	1.721	0.086

	Coefficients no standardized		Coefficients standardized	t	Sig.
	B	Error standard	Beta	t	Sig.
(Constant)	2.528	0.159		15.856	0.000
Influence	0.217	0.049	0.253	4.421	0.000
Proximity to the source	0.095	0.060	0.099	1.588	0.113
Homophily	0.091	0.053	0.099	1.721	0.086

Note(s): ^aDependent Variable: Brand Equity of Luxury Brands

b

Predictors: (Constant), Homophily, Influence, Proximity to Source

Source(s): Created by authors’ based on the output from SPSS