Logistic regression results of deepfake priming and medium on belief in deepfakes and sharing intention (N = 298)
| Antecedent | Belief in deepfakes | Sharing intention | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| B | SE | Exp(B) | p | WALD | B | SE | Exp(B) | p | WALD | |
| Block 1 | ||||||||||
| Constant | 0.68 | 0.39 | 0.08 | 0.08 | 3.04 | 0.37 | 0.40 | 1.44 | 0.35 | 0.85 |
| Priming (1 no; 2 yes) | −0.34 | 0.24 | 0.71 | 0.15 | 2.08 | −0.52* | 0.24 | 0.59 | <0.05 | 4.54 |
| Medium (1 social media; 2 news website) | −0.17 | 0.24 | 0.84 | 0.46 | 0.54 | −0.41 | 0.24 | 0.65 | 0.08 | 2.97 |
| R2 = 1.2% | R2 = 3.3% | |||||||||
| Block 2 | ||||||||||
| Constant | 1.19* | 0.55 | 3.31 | <0.05 | 4.73 | 0.68 | 0.52 | 1.98 | 0.19 | 1.68 |
| priming*medium | 0.64 | 0.47 | 1.90 | 0.17 | 1.85 | 0.44 | 0.48 | 1.56 | 0.36 | 0.83 |
| R2 = 2.0% | R2 = 3.7% | |||||||||
| Antecedent | Belief in deepfakes | Sharing intention | ||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| B | SE | Exp(B) | WALD | B | SE | Exp(B) | WALD | |||
| Constant | 0.68 | 0.39 | 0.08 | 0.08 | 3.04 | 0.37 | 0.40 | 1.44 | 0.35 | 0.85 |
| Priming (1 no; 2 yes) | −0.34 | 0.24 | 0.71 | 0.15 | 2.08 | −0.52* | 0.24 | 0.59 | <0.05 | 4.54 |
| Medium (1 social media; 2 news website) | −0.17 | 0.24 | 0.84 | 0.46 | 0.54 | −0.41 | 0.24 | 0.65 | 0.08 | 2.97 |
| Constant | 1.19* | 0.55 | 3.31 | <0.05 | 4.73 | 0.68 | 0.52 | 1.98 | 0.19 | 1.68 |
| priming*medium | 0.64 | 0.47 | 1.90 | 0.17 | 1.85 | 0.44 | 0.48 | 1.56 | 0.36 | 0.83 |
Note(s): *p < 0.05; **p < 0.01; ***p < 0.001
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