Table 7

Coefficient of determination (R 2, f 2 and Q 2)

VariablesR2Adjusted R2f2Q2
AI adoption0.6170.6161.6090.357
AI technology familiarity0.7440.7440.6120.475
Digital culture0.7580.7570.9410.576
Digital knowledge capability0.8370.8362.9120.563
Source(s): Calculated by authors using Smart PLS

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