Table 1

Correlation analysis of the main variables in Study 1

VariableMeanStd. Dev(1)(2)(3)(4)
(1) JPI3.851.32(0.88)   
(2) JA4.760.510.53**(0.90)  
(3) JF4.540.840.60**0.37**(0.88) 
(4) AdInf3.491.120.54**0.44**0.34**(0.84)

Note(s): **Correlation is significant at the 0.01 level (2-tailed)

Std. Dev.: Standard Deviation

JPI: Job Pursuit Intention, JA: Job Appeal; JF: Job Fit; AdInf: Ad Informativeness (1–7 Scale)

Numbers in parentheses are Cronbach's alpha

Source(s): Authors’ own work

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