Correlation analysis of the main variables in Study 3
| Variable | Mean | Std. Dev | (1) | (2) | (3) | (4) |
|---|---|---|---|---|---|---|
| (1) JA | 5.08 | 1.12 | (0.88) | |||
| (2) AdInf | 5.68 | 1.16 | 0.66** | (0.90) |
| Variable | Mean | Std. Dev | (1) | (2) | (3) | (4) |
|---|---|---|---|---|---|---|
| (1) JA | 5.08 | 1.12 | (0.88) | |||
| (2) AdInf | 5.68 | 1.16 | 0.66** | (0.90) |
Note(s): **Correlation is significant at the 0.01 level (2-tailed)
Std. Dev.: Standard Deviation
JA: Job Appeal; AdInf: Ad Informativeness (1–7 Scale)
Numbers in parentheses are Cronbach's alpha
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