Table 4. Factor analysis Items Loading A...

Table 4.

Factor analysis

Items	Loading	A	AVE	CR
Attitudes		0.889	0.569	0.888
A1	0.740
A2	0.750
A3	0.744
A4	0.746
A5	0.783
A6	0.761
Subjective norms		0.853	0.558	0.862
SN1	0.656
SN2	0.758
SN3	0.732
SN4	0.743
SN5	0.834
Perceived behavioural control		0.913	0.650	0.902
PBC1	0.713
PBC2	0.739
PBC3	0.851
PBC4	0.869
PBC5	0.848
Green self-identity		0.898	0.576	0.904
GS1	0.667
GS2	0.667
GS3	0.744
GS4	0.790
GS5	0.860
GS6	0.797
GS7	0.769
Host green attributes		0.915	0.542	0.913
HGA1	0.684
HGA2	0.731
HGA3	0.737
HGA4	0.604
HGA5	0.727
HGA6	0.860
HGA7	0.799
HGA8	0.723
HGA9	0.734
Pro-environmental behavioural intentions		0.863	0.585	0.848
PBI1	0.676
PBI2	0.772
PBI3	0.847
PBI4	0.754

Items	Loading	A	AVE	CR
Attitudes		0.889	0.569	0.888
A1	0.740
A2	0.750
A3	0.744
A4	0.746
A5	0.783
A6	0.761
Subjective norms		0.853	0.558	0.862
SN1	0.656
SN2	0.758
SN3	0.732
SN4	0.743
SN5	0.834
Perceived behavioural control		0.913	0.650	0.902
PBC1	0.713
PBC2	0.739
PBC3	0.851
PBC4	0.869
PBC5	0.848
Green self-identity		0.898	0.576	0.904
GS1	0.667
GS2	0.667
GS3	0.744
GS4	0.790
GS5	0.860
GS6	0.797
GS7	0.769
Host green attributes		0.915	0.542	0.913
HGA1	0.684
HGA2	0.731
HGA3	0.737
HGA4	0.604
HGA5	0.727
HGA6	0.860
HGA7	0.799
HGA8	0.723
HGA9	0.734
Pro-environmental behavioural intentions		0.863	0.585	0.848
PBI1	0.676
PBI2	0.772
PBI3	0.847
PBI4	0.754

Note(s):

The items are acceptable when the loadings are higher than 0.4, and the acceptable simple conditions have a Cronbach’s A higher than 0.7 and AVE higher than 0.5 and a CR higher than AVE

Source(s): Authors’ own work

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