Table 3 Reliability and validity results...

Table 3

Reliability and validity results

Variable	Code	Factor loading	Cronbach's α	AVE	CR
Relevance	SMC1_1: The travel information provided by social media is relevant to my travel intentions	0.834	0.803	0.672	0.804
Relevance	SMC1_2: The travel information provided by social media aligns with my travel purposes	0.805
Timeliness	SMC2_1: The travel information on social media is constantly updated	0.755	0.766	0.623	0.767
Timeliness	SMC2_2: The travel information presented on social media quickly provides the necessary details for the trip	0.822
Completeness	SMC3_1: The travel information provided by social media has profound cultural connotations	0.798	0.85	0.656	0.851
	SMC3_2: The travel information provided by social media is detailed and specific	0.8
	SMC3_3: The travel information provided by social media is sufficiently accurate	0.831
Interest	SMC4_1: I find the travel information on social media interesting	0.692	0.792	0.563	0.794
	SMC4_2: I find the travel information on social media attractive	0.761
	SMC4_3: I find the travel information on social media worth revisiting	0.794
Value-added	SMC5_1: The travel information provided by social media helps plan my trip	0.866	0.798	0.67	0.802
Value-added	SMC5_2: The travel information provided by social media is efficient for trip planning	0.768
Tourism expectation	TEXP_1: After browsing Social Media Content, I expect this trip to bring a sense of novelty	0.807	0.873	0.7	0.875
	TEXP_2: After browsing Social Media Content, I expect to see unique landscapes during the trip	0.845
	TEXP_3: After browsing Social Media Content, I expect to learn about the history and culture of the destination	0.857
Tourism experience	TEX_1: This trip exceeded my expectations	0.811	0.879	0.646	0.879
	TEX_2: This trip provided a satisfying visiting experience	0.785
	TEX_3: This trip made me feel happy	0.847
	TEX_4: This trip made me feel refreshed and energized	0.77
Tourists' behavioral willingness	TBW1_1: If possible, I would revisit this place	0.857	0.904	0.594	0.91
	TBW1_2: I am likely to revisit this place within five years	0.806
	TBW1_3: Overall, I am willing to revisit this place	0.864
	TBW2_1: I will actively recommend and share this place with others	0.776
	TBW2_2: I will suggest this place to people who are planning a trip	0.766
	TBW3_1: Among similar travel options, I am willing to pay a higher price for this destination	0.572
	TBW3_2: Even if other destinations are cheaper, I would still prefer to visit this place	0.714
Cultural intelligence	CI1_1: When interacting with people from different cultural backgrounds, I adjust my cultural knowledge	0.787	0.919	0.589	0.92
	CI1_2: I am aware of the cultural knowledge I apply during cultural interactions at the destination	0.774
	CI2_1: I understand the cultural values conveyed by the destination	0.74
	CI2_2: I understand the artworks related to the culture of the destination	0.781
	CI3_1: I enjoy interacting with people from different cultural backgrounds at the destination	0.719
	CI3_2: I enjoy immersing myself in the unfamiliar culture conveyed by the destination	0.787
	CI4_1: When cultural interaction is needed, I adjust my verbal behaviors (such as accent, tone, etc.)	0.773
	CI4_2: When cultural interaction is needed, I appropriately adjust my speaking speed	0.776

Variable	Code	Factor loading	Cronbach's α	AVE	CR
Relevance	SMC1_1: The travel information provided by social media is relevant to my travel intentions	0.834	0.803	0.672	0.804
Relevance	SMC1_2: The travel information provided by social media aligns with my travel purposes	0.805
Timeliness	SMC2_1: The travel information on social media is constantly updated	0.755	0.766	0.623	0.767
Timeliness	SMC2_2: The travel information presented on social media quickly provides the necessary details for the trip	0.822
Completeness	SMC3_1: The travel information provided by social media has profound cultural connotations	0.798	0.85	0.656	0.851
	SMC3_2: The travel information provided by social media is detailed and specific	0.8
	SMC3_3: The travel information provided by social media is sufficiently accurate	0.831
Interest	SMC4_1: I find the travel information on social media interesting	0.692	0.792	0.563	0.794
	SMC4_2: I find the travel information on social media attractive	0.761
	SMC4_3: I find the travel information on social media worth revisiting	0.794
Value-added	SMC5_1: The travel information provided by social media helps plan my trip	0.866	0.798	0.67	0.802
Value-added	SMC5_2: The travel information provided by social media is efficient for trip planning	0.768
Tourism expectation	TEXP_1: After browsing Social Media Content, I expect this trip to bring a sense of novelty	0.807	0.873	0.7	0.875
	TEXP_2: After browsing Social Media Content, I expect to see unique landscapes during the trip	0.845
	TEXP_3: After browsing Social Media Content, I expect to learn about the history and culture of the destination	0.857
Tourism experience	TEX_1: This trip exceeded my expectations	0.811	0.879	0.646	0.879
	TEX_2: This trip provided a satisfying visiting experience	0.785
	TEX_3: This trip made me feel happy	0.847
	TEX_4: This trip made me feel refreshed and energized	0.77
Tourists' behavioral willingness	TBW1_1: If possible, I would revisit this place	0.857	0.904	0.594	0.91
	TBW1_2: I am likely to revisit this place within five years	0.806
	TBW1_3: Overall, I am willing to revisit this place	0.864
	TBW2_1: I will actively recommend and share this place with others	0.776
	TBW2_2: I will suggest this place to people who are planning a trip	0.766
	TBW3_1: Among similar travel options, I am willing to pay a higher price for this destination	0.572
	TBW3_2: Even if other destinations are cheaper, I would still prefer to visit this place	0.714
Cultural intelligence	CI1_1: When interacting with people from different cultural backgrounds, I adjust my cultural knowledge	0.787	0.919	0.589	0.92
	CI1_2: I am aware of the cultural knowledge I apply during cultural interactions at the destination	0.774
	CI2_1: I understand the cultural values conveyed by the destination	0.74
	CI2_2: I understand the artworks related to the culture of the destination	0.781
	CI3_1: I enjoy interacting with people from different cultural backgrounds at the destination	0.719
	CI3_2: I enjoy immersing myself in the unfamiliar culture conveyed by the destination	0.787
	CI4_1: When cultural interaction is needed, I adjust my verbal behaviors (such as accent, tone, etc.)	0.773
	CI4_2: When cultural interaction is needed, I appropriately adjust my speaking speed	0.776

Source(s): Authors' own work

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