Discriminant validity
| Relevance | Timeliness | Completeness | Interest | Value-added | Tourism expectation | Tourism experience | Tourists' behavioral willingness | Cultural intelligence | |
|---|---|---|---|---|---|---|---|---|---|
| Relevance | 0.82 | ||||||||
| Timeliness | 0.677 | 0.789 | |||||||
| Completeness | 0.656 | 0.659 | 0.81 | ||||||
| Interest | 0.644 | 0.652 | 0.71 | 0.75 | |||||
| Value-added | 0.578 | 0.619 | 0.59 | 0.666 | 0.818 | ||||
| Tourism expectation | 0.587 | 0.536 | 0.441 | 0.448 | 0.465 | 0.837 | |||
| Tourism experience | 0.469 | 0.444 | 0.395 | 0.393 | 0.38 | 0.806 | 0.804 | ||
| Tourists' behavioral willingness | 0.554 | 0.543 | 0.588 | 0.589 | 0.474 | 0.461 | 0.44 | 0.771 | |
| Cultural intelligence | 0.622 | 0.604 | 0.631 | 0.633 | 0.551 | 0.48 | 0.402 | 0.77 | 0.767 |
| Relevance | Timeliness | Completeness | Interest | Value-added | Tourism expectation | Tourism experience | Tourists' behavioral willingness | Cultural intelligence | |
|---|---|---|---|---|---|---|---|---|---|
| Relevance | |||||||||
| Timeliness | 0.677 | ||||||||
| Completeness | 0.656 | 0.659 | |||||||
| Interest | 0.644 | 0.652 | 0.71 | ||||||
| Value-added | 0.578 | 0.619 | 0.59 | 0.666 | |||||
| Tourism expectation | 0.587 | 0.536 | 0.441 | 0.448 | 0.465 | ||||
| Tourism experience | 0.469 | 0.444 | 0.395 | 0.393 | 0.38 | 0.806 | |||
| Tourists' behavioral willingness | 0.554 | 0.543 | 0.588 | 0.589 | 0.474 | 0.461 | 0.44 | ||
| Cultural intelligence | 0.622 | 0.604 | 0.631 | 0.633 | 0.551 | 0.48 | 0.402 | 0.77 |
Note(s): The italic diagonal values represent the square roots of the average variance extracted (AVE) for each latent variable. The values below the diagonal represent the correlation coefficients between latent variables
Sharing content requires targeting cookies to be enabled. Please update your cookie preferences to use this feature.