Table 4

Discriminant validity

RelevanceTimelinessCompletenessInterestValue-addedTourism expectationTourism experienceTourists' behavioral willingnessCultural intelligence
Relevance0.82        
Timeliness0.6770.789       
Completeness0.6560.6590.81      
Interest0.6440.6520.710.75     
Value-added0.5780.6190.590.6660.818    
Tourism expectation0.5870.5360.4410.4480.4650.837   
Tourism experience0.4690.4440.3950.3930.380.8060.804  
Tourists' behavioral willingness0.5540.5430.5880.5890.4740.4610.440.771 
Cultural intelligence0.6220.6040.6310.6330.5510.480.4020.770.767

Note(s): The italic diagonal values represent the square roots of the average variance extracted (AVE) for each latent variable. The values below the diagonal represent the correlation coefficients between latent variables

Source(s): Authors' own work

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