Table 2

Factor affecting NPD

Factor affecting product developmentFirm A (PMI)Firm B (Big Company)
SuppliersHigh involvementHigh involvement
Team compositionNo cross-functionalCross-functional
No gatekeepersGatekeepers
High tenureHigh tenure
Team organization of workIteration, testing and frequent milestonesPlanning & overlapping
Team group processHigh internal communicationHigh internal communication
Low external communicationMedium external communication
Project leaderLow powerHigh power
Low management skillsHigh management skills
Broad visionNarrow vision
Role dualityNo role duality
Senior managementHigh supportHigh support
Medium controlSubtle control
CustomersMedium involvementHigh involvement
OwnershipHigh visionHigh vision
Medium controlSubtle control
High networkingHigh networking
Family factorsFamily factors
High market knowledgeHigh market knowledge
Type of innovationIncrementalIncremental
Low intensityHigh intensity
Source(s): Authors’ own work
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