Table 4 Correlations among the latent...

Table 4

Correlations among the latent variables with square roots of the average variance extracted

	AVE	1	2	3	4	5
Sales Innovativeness Climate (1)	0.57	0.769	0.754	0.569	0.611	0.639
Creative Selling (2)	0.52	0.754	0.767	0.662	0.677	0.604
Entrepreneurial Self-Efficacy (3)	0.64	0.569	0.662	0.802	0.604	0.569
Sales Performance (4)	0.59	0.611	0.677	0.604	0.767	0.628
Persistence (5)	0.51	0.639	0.604	0.569	0.628	0.716

	AVE	1	2	3	4	5
Sales Innovativeness Climate (1)	0.57	0.769	0.754	0.569	0.611	0.639
Creative Selling (2)	0.52	0.754	0.767	0.662	0.677	0.604
Entrepreneurial Self-Efficacy (3)	0.64	0.569	0.662	0.802	0.604	0.569
Sales Performance (4)	0.59	0.611	0.677	0.604	0.767	0.628
Persistence (5)	0.51	0.639	0.604	0.569	0.628	0.716

Note(s): The square roots of the average variance extracted (AVE) are shown on the diagonal. In all cases, the square root of AVE exceeded the inter-construct correlations, supporting discriminant validity (Fornell and Larcker, 1981)

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