Summary of PLS-SEM path results
| Direct paths | Path coefficient std. β |
|---|---|
| H1: Sales Innovativeness Climate → Entrepreneurial Self-Efficacy | 0.39** |
| H2: Sales Innovativeness Climate → Persistence | 0.68** |
| H3: Sales Innovativeness Climate → Sales Performance | 0.14** |
| H4: Persistence → Sales Performance | 0.24** |
| H5: Persistence → Entrepreneurial Self-Efficacy | 0.31** |
| H6: Persistence → Creative Selling | 0.03 ns |
| H7: Entrepreneurial Self-Efficacy → Sales Performance | 0.11** |
| H8: Entrepreneurial Self-Efficacy → Creative Selling | 0.32** |
| H9: Creative Selling → Sales Performance | 0.32** |
| Indirect paths | |
| Persistence → ESE → Creative Selling 0.10** | |
| ESE → Creative selling → Sales Performance 0.10** | |
| Control variables | |
| Gender → Sales Performance | 0.10** |
| Educational level → Sales Performance | 0.04 |
| Age → Sales Performance | 0.02 |
| Tenure → Sales Performance | 0.04 |
| Direct paths | Path coefficient std. β |
|---|---|
| 0.39** | |
| 0.68** | |
| 0.14** | |
| 0.24** | |
| 0.31** | |
| 0.03 ns | |
| 0.11** | |
| 0.32** | |
| 0.32** | |
| Persistence → ESE → Creative Selling 0.10** | |
| ESE → Creative selling → Sales Performance 0.10** | |
| Gender → Sales Performance | 0.10** |
| Educational level → Sales Performance | 0.04 |
| Age → Sales Performance | 0.02 |
| Tenure → Sales Performance | 0.04 |
Note(s): R2 = 0.43 (entrepreneurial self-efficacy); R2 = 0.73 (creative selling); R2 = 0.47 (Persistence); R2 = 0.58 (sales performance)
* = p < 0.05, ** = p < 0.01
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