Table 5

Summary of PLS-SEM path results

Direct pathsPath coefficient std. β
H1: Sales Innovativeness Climate → Entrepreneurial Self-Efficacy0.39**
H2: Sales Innovativeness Climate → Persistence0.68**
H3: Sales Innovativeness Climate → Sales Performance0.14**
H4: Persistence → Sales Performance0.24**
H5: Persistence → Entrepreneurial Self-Efficacy0.31**
H6: Persistence → Creative Selling0.03 ns
H7: Entrepreneurial Self-Efficacy → Sales Performance0.11**
H8: Entrepreneurial Self-Efficacy → Creative Selling0.32**
H9: Creative Selling → Sales Performance0.32**
Indirect paths
Persistence → ESE → Creative Selling 0.10**
ESE → Creative selling → Sales Performance 0.10**
Control variables
Gender → Sales Performance0.10**
Educational level → Sales Performance0.04
Age → Sales Performance0.02
Tenure → Sales Performance0.04

Note(s): R2 = 0.43 (entrepreneurial self-efficacy); R2 = 0.73 (creative selling); R2 = 0.47 (Persistence); R2 = 0.58 (sales performance)

* = p < 0.05, ** = p < 0.01

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