Emerald Publishing

Table 2

Key wool& 100-Day journey experience question topics for interviews 1, 2 and 3

Interview 1 (between 40–60 days)
Demographic questions Expectations for participating in the Challenge Motives for participating in the Challenge Motives for participating in the Challenge social media groups Experiences of participating in the Challenge social media groups (e.g. relationships formed) Lived experiences during the Challenge (e.g. wearing the same dress every day, responses of others, lifestyle adjustments) Lessons learned from participating in the Challenge (e.g. changes in dress and consumption patterns) Impact of participating in the Challenge on the self (e.g. appearance and body)

Interview 1 (between 40–60 days)

Demographic questions

Expectations for participating in the Challenge

Motives for participating in the Challenge

Motives for participating in the Challenge social media groups

Experiences of participating in the Challenge social media groups (e.g. relationships formed)

Lived experiences during the Challenge (e.g. wearing the same dress every day, responses of others, lifestyle adjustments)

Lessons learned from participating in the Challenge (e.g. changes in dress and consumption patterns)

Impact of participating in the Challenge on the self (e.g. appearance and body)

Interview 2 (Between 100–120 days)
Expectations for participating in the Challenge – realized? Motives for participating in the Challenge – changes across Challenge? Motives for participating in the Challenge social media groups – changes across Challenge? Experiences of participating in the Challenge social media groups (e.g. has engagement continued?) Lived experiences during the Challenge (e.g. problems faced, responses of others, meaning of Challenge participation) Lessons learned from participating in the Challenge (e.g. changes in dress and consumption patterns, learning about the self) Impact of participating in the Challenge on the self (e.g. appearance and body) Impact of participating in the Challenge upon connection to wool& and its products

Interview 2 (Between 100–120 days)

Expectations for participating in the Challenge – realized?

Motives for participating in the Challenge – changes across Challenge?

Motives for participating in the Challenge social media groups – changes across Challenge?

Experiences of participating in the Challenge social media groups (e.g. has engagement continued?)

Lived experiences during the Challenge (e.g. problems faced, responses of others, meaning of Challenge participation)

Lessons learned from participating in the Challenge (e.g. changes in dress and consumption patterns, learning about the self)

Impact of participating in the Challenge on the self (e.g. appearance and body)

Impact of participating in the Challenge upon connection to wool& and its products

Interview 3 (150+ days)*
What Challenge participation reflects about the self What Challenge participation means to participant, changes across Challenge Lifestyle changes tied to the Challenge Lived experiences of participating in the Challenge social media groups (e.g. has engagement continued? any ongoing relationships?) Emotions about the Challenge being over and plans to participate in future wardrobe challenges

Interview 3* (150+ days)
What Challenge participation reflects about the self What Challenge participation means to participant, changes across Challenge Lifestyle changes tied to the Challenge Lived experiences of participating in the Challenge social media groups (e.g. has engagement continued? any ongoing relationships?) Emotions about the Challenge being over and plans to participate in future wardrobe challenges

Note(s): *Interviews 2 and 3 at times included personalized questions tailored to each participant, based upon our conversations with them in the prior interviews (e.g. “You mentioned sustainability in your first interview. Since completing this wool& 100-day dress challenge, have your thoughts on sustainable clothing changed and how?”; “You mentioned during your first interview that you became more comfortable with your legs during the Challenge. Can you please recap what about the Challenge helped you feel that way? How are you feeling about your legs now?”)

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