Table 2. Anonymized excerpts from... | Emerald Publishing

Table 2.

Anonymized excerpts from representative buyer–seller exchanges

Picture	Emoticons
Picture	High emoticons	Low emoticons
With picture	Seller: “hi thanks for your interest! the MacBook is still available. It’s in excellent condition would you like to see more photos?” Buyer: “sure! it looks great can you show the keyboard area?” Seller: “of course! here’s a close-up it’s well maintained and works perfectly”	Seller: “hello. The MacBook is available. Attached is the photo of the item” Buyer: “thanks. How old is it?” Seller: “about three years”
Without picture	Seller: “hi the MacBook is still in great shape! No scratches at all!” Buyer: “can I see a picture?” Seller: “sorry, can’t send one right now but it looks new!”	Seller: “hi. The MacBook is available.” Buyer: “can you show me how it looks?” Seller: “No picture available at the moment”

Picture	Emoticons
Picture	High emoticons	Low emoticons
With picture	Seller: “hi This is the description of Option 2. thanks for your interest! the MacBook is still available. It’s in excellent condition This is the description of Option 2.This is the description of Option 2. would you like to see more photos?” Buyer: “sure! it looks great This is the description of Option 2. can you show the keyboard area?” Seller: “of course! here’s a close-up This is the description of Option 2.This is the description of Option 2. it’s well maintained and works perfectly”	Seller: “hello. The MacBook is available. Attached is the photo of the item” Buyer: “thanks. How old is it?” Seller: “about three years”
Without picture	Seller: “hi This is the description of Option 2. the MacBook is still in great shape! This is the description of Option 2.This is the description of Option 2. No scratches at all!” Buyer: “can I see a picture?” Seller: “sorry, can’t send one right now This is the description of Option 2. but it looks new!”	Seller: “hi. The MacBook is available.” Buyer: “can you show me how it looks?” Seller: “No picture available at the moment”

Source(s): Authors’ own work