Table 3.

Demographics summary

DemographicsCategoryFrequency (n = 120)%
CountryTaiwan2016.7
Austria10.8
Mongolia32.5
Vietnam3327.5
Indonesia1714.2
Japan21.7
Spain10.8
Australia10.8
Burkina Faso10.8
China21.7
Philippines54.2
France54.2
Germany54.2
Haiti32.5
Honduras10.8
Hungary10.8
India32.5
Italy10.8
Malaysia10.8
Nepal10.8
Nicaragua10.8
Northern Ireland10.8
South Korea10.8
St. Kitts and Nevis21.7
Thailand43.3
The USA43.3
GenderFemale6150.8
Male5949.2
Age18–25 years old5747.5
26–32 years old5545.8
33–39 years old54.2
More than 40 years old32.5
EducationUnemployed5041.7
Part-time employed3226.7
Full-time employed2924.2
Self-employed97.5
Monthly income (USD)Less than 2002823.3
200–4002823.3
400–6003025
600–80086.7
800–100043.3
More than 10002218.3
Monthly spending (USD)Less than 2002520.8
200–4005243.3
400–6002016.7
600–80075.8
800–100075.8
More than 100097.5
Total time spent on Facebook per dayLess than 1 h1714.2
1–2 h2722.5
2–3 h3025
3–4 h1210
4–5 h86.7
5–6 h86.7
More than 6 h1815
Total time on purchasing product(s) from Facebook “buy and sell” group per month.Less than 1 time6251.7
Between 1–3 times4436.7
Between 3–4 times119.2
Between 5–7 times21.7
More than 7 times10.8
Source(s): Authors’ own work

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