Table 4.

Results of factor analysis and reliability tests

ConstructsResearch itemsFactor loadingEigenvalueCumulative explained (%)Item-to-total correlationCronbach’s alpha (α)
DisclosureThe price of the product that the seller discloses is real0.7185.01462.6790.6350.914
The condition of the product that the seller discloses is fair0.8350.771
The picture of the product that the seller discloses is genuine0.8070.731
The problems of the product that the seller discloses are real0.8100.739
All the information that the seller discloses convince me0.8700.817
The personal profile of the seller discloses convinces me0.7350.654
The contact information that the seller provides satisfies me0.7840.713
The location to meet with the seller to make a transaction satisfies me0.7630.689
ReciprocityThis seller facilitates two-way communication between himself/herself and myself0.8483.13478.3540.7360.907
This seller gives me the opportunity to talk to him/her0.9170.843
This seller responded to my questions very quickly0.8660.757
I was able to get information from this seller very rapidly0.9070.826
Information qualityThe quality of information accuracy I originally expected was0.8445.73471.6790.7880.944
The quality of information accuracy I experienced was0.8580.816
The quality of information availability I originally expected was0.8390.779
The quality of information availability I experienced was0.8530.810
The quality of information reliability I originally expected was0.8440.784
The quality of information reliability I experienced was0.8680.830
The quality of information relevance I originally expected was0.8310.771
The quality of information relevance I experienced was0.8350.787
Source(s): Authors’ own work

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