Table 5 Simple slope analysis of the... | Emerald Publishing

Table 5

Simple slope analysis of the moderating effect of promotion focus

Sample	Moderator level (ProF)	Condition	Simple slope	p-value
China	High promotion focus	Mean + 1 SD	0.711	<0.001
	Average promotion focus	Mean	0.602	<0.001
	Low promotion focus	Mean ‒ 1 SD	0.493	<0.001
Malaysia	High promotion focus	Mean + 1 SD	0.699	<0.01
	Average promotion focus	Mean	0.585	<0.001
	Low promotion focus	Mean ‒ 1 SD	0.471	<0.001

Sample	Moderator level (ProF)	Condition	Simple slope	p-value
China	High promotion focus	Mean + 1 SD	0.711	<0.001
	Average promotion focus	Mean	0.602	<0.001
	Low promotion focus	Mean ‒ 1 SD	0.493	<0.001
Malaysia	High promotion focus	Mean + 1 SD	0.699	<0.01
	Average promotion focus	Mean	0.585	<0.001
	Low promotion focus	Mean ‒ 1 SD	0.471	<0.001