Table 4. Discriminant validity...

Table 4.

Discriminant validity (covariance among latent variables) (N = 327)

Constructs	ENV	FTA	COE	MAT	ECB	Mean	SD
ENV	0.62†	0.48**	0.48**	0.35**	0.47**	15.76	2.66
FTA		0.72†	0.43**	0.34**	0.34**	15.79	2.98
COE			0.74†	0.42**	0.51**	19.20	4.06
MAT				0.70†	0.48**	25.46	5.89
ECB					0.69†	26.74	5.31

Constructs	ENV	FTA	COE	MAT	ECB	Mean	SD
ENV	0.62†	0.48**	0.48**	0.35**	0.47**	15.76	2.66
FTA		0.72†	0.43**	0.34**	0.34**	15.79	2.98
COE			0.74†	0.42**	0.51**	19.20	4.06
MAT				0.70†	0.48**	25.46	5.89
ECB					0.69†	26.74	5.31

Note(s):

ENV = environmentalism; FTA = fair-trade attitude; COE = consumption ethics; MAT = materialism; ECB = ethical consumer behavior; **correlation is significant at 0.01; †italic diagonal values are the square root of the AVE

Source(s): Authors’ own work

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