Summary of hypotheses
| Hypotheses | Statement | Results |
|---|---|---|
| H1a | Environmentalism positively affects ethical consumption behavior | Accepted |
| H1b | Fair-trade attitude positively affects ethical consumption behavior | Accepted |
| H1c | Consumption ethics positively affect the ethical consumption behavior | Accepted |
| H2 | The interaction effects between materialism and environmentalism will predict ethical consumption behavior, such that the relationship between environmentalism and ethical consumption behavior varies as a function of materialism | Accepted |
| H3 | Materialism negatively moderates the relationship between fair-trade attitude and ethical consumption behavior, such that higher levels of materialism weaken the positive association between fair-trade attitude and ethical consumption behavior | Rejected |
| H4 | The interaction effects between materialism and consumption ethics will predict ethical consumption behavior, such that increased materialism will strengthen the positive association between consumption ethics and ethical consumption behavior | Accepted |
| Hypotheses | Statement | Results |
|---|---|---|
| Environmentalism positively affects ethical consumption behavior | Accepted | |
| Fair-trade attitude positively affects ethical consumption behavior | Accepted | |
| Consumption ethics positively affect the ethical consumption behavior | Accepted | |
| The interaction effects between materialism and environmentalism will predict ethical consumption behavior, such that the relationship between environmentalism and ethical consumption behavior varies as a function of materialism | Accepted | |
| Materialism negatively moderates the relationship between fair-trade attitude and ethical consumption behavior, such that higher levels of materialism weaken the positive association between fair-trade attitude and ethical consumption behavior | Rejected | |
| The interaction effects between materialism and consumption ethics will predict ethical consumption behavior, such that increased materialism will strengthen the positive association between consumption ethics and ethical consumption behavior | Accepted |
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