Table 2

The percentage distribution of the codes assigned to appeals of diverse types (n = 688)

Type of appeal%
Cognitive
Personal opinion26.3
Expected benefit24.3
Expected harm18.5
Provision of evidence11.1
Proposing constructive solution5.6
Reasoning1.0
Subtotal86.8
Affective
Positive emotion
  • -

    Empathy

1.5
  • -

    Hope

0.6
Negative emotion
  • -

    Irritation

3.4
  • -

    Anger

0.7
  • -

    Discomfort

0.6
  • -

    Fear

0.6
Subtotal7.4
Behavioural
Positive experience2.7
Negative experience3.1
Subtotal5.8
Total100.0
Source(s): Created by the author

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